A large cycling range is hard to shop when every bike, frame size, and component variant sits in one long list. The store was rebuilt around how riders actually narrow things down — discipline first, then fit, then budget.
- 01
Map the range
Grouped the catalogue by riding discipline and frame size so the first click removes most of what is irrelevant.
- 02
Make comparison easy
Built side-by-side specification views so riders can weigh two builds without opening four tabs.
- 03
Keep checkout short
Trimmed the path from product page to payment, with delivery and returns visible throughout.
A cycling storefront where riders compare bikes, kit, and components without losing their place.
@22tredz
