E-commerce

Stores built to turn browsing into buying.

Product pages that answer questions, checkouts that get out of the way, and the emails, reviews and analytics that keep a store growing after launch.

Talk shop Store work
@sneakersnova

A store has three questions to answer: is this the right one, what will it cost me, and how soon can I have it. Everything I build on Shopify, WooCommerce or a custom stack is arranged around those three.

Platforms

Three ways to build a store

Which one depends on the catalogue, the content around it and how much the checkout has to bend.

2.2×
more repeat orders, Kind Bag
34%
fewer abandoned carts, 22 Tredz
31%
higher checkout completion
4–6
weeks from brief to launch

Included

What every store gets

  • Product pages that decide

    Photography, variants, sizing and delivery detail arranged in the order a buyer needs them.

  • Collections that narrow

    Filtering built around how people actually shop the range, not how the spreadsheet is sorted.

  • Checkout that gets out of the way

    Only the fields the order needs, with delivery and returns visible the whole way through.

  • Email that follows up

    Abandoned carts, order updates and reviews wired in from launch, not bolted on later.

  • Speed on a phone

    Most store traffic is mobile; every build is tuned until the product page loads in a blink there.

  • Numbers you can read

    Analytics and conversion events set up so you can see what changed, and what to change next.

Store work

Stores that went live

How a store build runs

Four to six weeks from the first call to the first real order.

  1. 01

    Discover

    A call about the catalogue, margins, shipping and the things the store must do on day one.

  2. 02

    Design

    Product pages, collections and checkout mapped before a line of theme code is written.

  3. 03

    Build

    Theme, apps and data import, with real products and real orders tested end to end.

  4. 04

    Launch

    Domain, payments and analytics switched on together, then a handover you can follow.

Store questions

  • Shopify for most product businesses; WooCommerce when the site is mostly content and the shop is a part of it. I will recommend one and explain why before we start.

  • Yes: products, customers, orders and redirects for every old URL so search rankings come along.

  • Most land between $3,200 and $8,000 depending on catalogue size, integrations and design. You get a fixed quote after a call.

  • A month of care is included. Most stores keep me on a retainer for campaigns, changes and the occasional fire.