My story

Every business has a story. I help tell it online.

I am Muhammad Usman, a freelance web developer. Since 2020 I have designed and built sites and stores for bakeries, bike shops, clinics and startups, and I still answer the phone after launch.

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@usman

I started building websites because small businesses kept being sold big ones. The work has stayed the same since: understand what a visitor needs to know, put it where they will look, and make the next step obvious.

25: launches
5: platforms
2020: first site
2–6: weeks, typical build

Chapters

How the work grew

2020
First launches

Brochure sites for local businesses, built by hand and tuned until they were fast. The habit of measuring what changed after launch started here.
2021
Stores

The first Shopify builds, then WooCommerce, then a dozen more. Product pages, checkout and the numbers that move when they are right.
2023
Custom builds

Portals, tools and products in SvelteKit and Next.js for clients whose needs had outgrown every template.
2026
Today

25 launches, one developer, and the same rule as day one: the site should work as hard as the business does.

How I work

Four things you can count on

Clear first

A visitor should know who the site is for before they scroll. Everything else is arranged behind that.
Delivered, not promised

Fixed scopes, weekly progress you can see, and launch dates that hold.
Fast by default

Performance is part of the build, not a fix at the end. Sites ship green on Core Web Vitals.
Around after launch

The first month of care is included, and most clients keep me on for the changes that follow.