Men's skincare puts off buyers with too much choice and too much jargon. The store shows six products, one clear promise for each, and the press logos a sceptical buyer looks for.
- 01
Keep the range short
Six products, each with one job, so the catalogue never feels like homework.
- 02
Say it plainly
Product pages lead with what the formula does, then list benefits, use and who it suits.
- 03
Sell routines, not just bottles
Three bundles show the saving against buying separately, and a four step routine tells a new buyer where to start.
A men's skincare store built around a short range, so choosing a routine takes a minute rather than an hour.
@ageammo
