Subscription products lose people at two moments: choosing a plan and changing one. The store was rebuilt to make the first decision quick and the second entirely self-service.
- 01
Clarify the plans
Reduced the plan grid to the differences that actually matter and dropped the rest.
- 02
Show what arrives
Used real unboxing photography so the value is visible well before checkout.
- 03
Let customers self-serve
Built pause, skip, and swap into the account area so routine changes never need an email.
A subscription box store built so the plan choice is obvious and changing it later is painless.
@buxandbox
