Print products vary by size, stock, and finish, and every variation used to mean a hand-built page. Modelling those specifications as structured content turned adding a product into a form to fill in.
- 01
Model the specifications
Broke products into structured fields — size, stock, finish, turnaround — instead of free-form pages.
- 02
Generate the pages
Built one template that renders any product from its fields, so presentation stays consistent.
- 03
Hand over the keys
Trained the team to add products themselves, with validation that prevents broken pages.
A print catalogue with structured specifications, so new products and finishes need no redesign.
@centuprint
