Jewellery is bought on detail and on confidence in the fit, and neither survives a small thumbnail. The store leads with close photography and puts sizing help exactly where the doubt appears.
- 01
Show the detail
Built zoomable close-up photography as the primary product view, not an afterthought.
- 02
Remove sizing doubt
Placed sizing guidance inline at the point of choice rather than on a separate page.
- 03
Make returns visible
Kept the returns policy in view through checkout so the last step feels safe.
A jewellery store where close detail photography and sizing guidance do the selling.
@ericajewels
