A long-established maker has two audiences: players who want exact specifications, and everyone else who wants the story. The site serves both without making either wade through the other.
- 01
Separate story from specification
Gave the craft narrative its own space and kept model details precise and scannable.
- 02
Respect the archive
Presented historical material as part of the brand rather than a buried sub-page.
- 03
Support enquiry, not checkout
Built the journey toward a considered enquiry, which is how these instruments are actually bought.
A heritage instrument maker’s site, built so craft and catalogue sit comfortably together.
@gebralexander
