Trade buyers need dimensions, materials, and bulk pricing before they will enquire, and that data changes often. Structuring it as content keeps the catalogue correct without a developer in the loop.
- 01
Structure the specifications
Modelled dimensions, materials, and quantity breaks as fields rather than prose.
- 02
Design for trade buyers
Built pages that lead with the numbers a buyer needs, not with marketing copy.
- 03
Keep it current
Gave the team a simple editing flow so pricing updates take minutes, not days.
A trade catalogue where sizes, materials, and bulk pricing stay accurate as the range changes.
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