Product pages and advice content were competing for the same space, and neither was easy to find. Separating the two, then linking them deliberately, made both work considerably harder.
- 01
Split product from advice
Gave guides their own structure instead of scattering them through product pages.
- 02
Link with intent
Connected each guide to the products it genuinely relates to, and the reverse.
- 03
Publish without friction
Set up a template so new guides go live without any layout work.
A pet-product site with a growing advice library that stays easy to navigate.
@pupring
