Work Websites · Squarespace

The Beauty Journey

A California skin studio whose site sells structured skin programmes instead of one-off treatments.

@thebeautyjourney
The Beauty Journey website homepage Squarespace

The studio works over three to six months, which a menu of treatments cannot explain. The site leads with the programmes, asks a two-minute skin quiz and lets the founder's story do the persuading.

  1. 01

    Sell programmes, not treatments

    Two clear programmes sit at the top, each with its own goal and page.

  2. 02

    Start with a quiz

    A two-minute skin quiz works as the first step for visitors who are not sure what they need.

  3. 03

    Let the story build trust

    The founder's own skin story, awards and before and after results sit one tap from booking.

A California skin studio whose site sells structured skin programmes instead of one-off treatments.

@thebeautyjourney

The build

Three decisions that shaped The Beauty Journey, from Beauty Journey Studio's brief to launch on Squarespace.

  • Sell programmes, not treatments

    01 Sell programmes, not treatments

  • Start with a quiz

    02 Start with a quiz

  • Let the story build trust

    03 Let the story build trust

Built with

What The Beauty Journey runs on

Platforms

Where most sites and stores live. I know each one well enough to say which fits.

  • Squarespace Templates, custom code

Design & motion

How the work is designed, styled and made to move.

  • Figma Design and prototypes
Muhammad Usman

Built by

Muhammad Usman

Freelance web developer who designs and builds fast, modern websites and stores. From first conversation to live site, I focus on clear design, reliable delivery, and work you can be proud to share with customers.

Launches
41
Platforms
5
Since
2020
@usman

Keep looking

More websites, and other work

Squarespace · 1 week

Make yours next.

The Beauty Journey went from brief to launch in 1 week. Tell me about your project and I'll come back with a plan and a price.