Skincare is bought by problem, not by product category. Reorganising the store around concerns, then grouping products into complete routines, matched the way customers were already thinking.
- 01
Organise by concern
Made skin concern the primary way into the catalogue instead of product type.
- 02
Group into routines
Bundled products into complete routines so the next step is always obvious.
- 03
Be clear about ingredients
Published full ingredient detail plainly, since that is what considered buyers check.
A skincare store organised by concern, so customers reach the right routine quickly.
@zenmed
